A Beautiful Store Design Will Keep Your Customers Coming Back in the Bergen County, NJ, and New York City Areas
When a retailer needs to compel shoppers who are more inclined to go online to browse in-store, the store design becomes ever-more important. The design of a store should showcase the brand and products, while also creating an inviting ambiance for customers. Consider these factors when making decisions about a store design that will keep customers coming back in Bergen County, NJ, and New York City.
Related: A Memorable Store Design Is Essential to Showcasing Your Business’ Aesthetic in New York City
Think About Layout
When putting together a store design, one of the most important aspects will be the layout. Take into consideration your merchandise and how you will want it displayed in your store. Do you want certain items at the very front to be seen immediately when a customer walks in? Think about the way a customer would walk through the store and where you would want them to stop, touch, and pick up items. The flow of your merchandise should ideally make sense to any customer that walks in the door and they should easily be able to reach any products that are on display.
The Store’s Lighting
The lighting that is chosen for your store design will heavily influence how customers feel when they enter the store. You want lighting that creates a great ambiance, but also provides enough light for customers to see the merchandise easily. Lighting can take a space from cold and sterile to warm and inviting instantly.
Overall Aesthetic
How can the store design reflect your brand? What customer are you catering to? What colors, and decor would best fit the overall look and feel you want to achieve When thinking about your store design, you want to encompass your whole brand.
Do you want neutral colors for everything, a pop of color, or muted colors? The color palette will determine not only paint colors, but also what color you want the furniture to be, the decor accents, and any rugs you may place on the floor.
You may even want to take into consideration how you want your store to smell. Many stores will have a signature scent that they want customers to experience and remember. What a customer smells when they walk into a store lays the foundation for the entire experience they will have.
Another element of branding is the signage that you display. You may want to create signage that will not only showcase your brand in the proper colors and design, but also entice customers to come into your store. This also goes for signage that is inside your store. You could choose to have it follow the same aesthetic and branding as the signage outside of the store to keep your branding cohesive.
Attracting Your Ideal Customers
When you create your brand, you have most likely thought about your ideal customer demographic. This information can also help you during the design phase of your store, as you consider the customer type that you are catering to. Whether this customer is older or younger, trendy or traditional, loves color or is more obsessed with neutrals, you will be able to confidently decide on the design details that will influence browsing customers. You may want to take into consideration what your customer will typically purchase, their decor taste, the products they will most likely purchase, and what would be their ideal store experience.