Why Your Restaurant Design Can Play a Huge Part in Customer Happiness in the Bergen County, NJ, and Manhattan, NY Areas
When you have fine-tuned your Bergen County, NJ, and Manhattan, NY Areas restaurant menu into a gastronomic delight but your customer base hasn’t noticeably increased, it could be due to the physical design of the space. If your guests feel cramped or the décor is outdated, it is likely time to upgrade these features. Here are some ways your restaurant design can improve customer traffic and encourage repeat business.
Related: 6 Tips for a Restaurant Design That Maximizes Space in the Queens, NY Area
Upgrade the Restaurant Entrance
As with most things, first impressions count in enticing people into your restaurant. A restaurant entrance should make people walking by want to come in.
In today’s digital culture, many patrons like to post their dining experiences on social media. As part of the design upgrade, consider having your construction designer plan a photo-worthy entrance.
This can look like a flower arch over the doorway or an intricate wood entrance painted an eye-catching color. When your entrance stands out from the rest, customers can be intrigued and enticed to check it out. Another addition that can be a difference-maker is oversized planters with artful arrangements.
Open Up the View with Expansive Windows
Whenever possible, add expansive windows to the front of the restaurant so people can see inside. Having customers in view of the windows as they enjoy their dining experience can encourage others to come inside.
Along with the expansive windows, be sure the lighting is conducive to intimate conversations and amazing culinary experiences. Low-level lighting can offer a romantic atmosphere while bolder lighting in some areas can highlight chefs in the kitchen or other features of the design you want to draw to the visual forefront.
While your signage should be prominent, the best advertisement can be when passersby get a glimpse of what awaits them inside.
Choose Colors that Reflect Your Brand
If your restaurant concept is fine dining, you want to use warm earth-tone colors to encourage spending time over a great meal. Warm reds and browns can contribute to the aesthetic of an elevated interior space.
When your seating space is small, staying with light colors can make your space feel bigger. Another benefit can be that you have access to plenty of natural lighting to make your interior bright and accessible.
Remember, too, that certain colors like tones of red can make people feel hungry. Green tones can evoke thoughts that your menu is healthy. An expert design and construction firm can take these ideas into account to maximize the use of strategic colors.
Functional Aspects of Restaurant Design
While it is natural to focus on the aesthetic aspects of restaurant design, a skilled restaurant design and build company will also ensure the functional aspects of the space work exceptionally well.
This can include accounting for the increased HVAC load when they add expansive front windows. The flow of traffic inside the space can be crucial to the success of the concept, too. The last thing you want is to have people bumping into one another or the servers dropping things because the interior is too cramped.
They also address the durability of the resources and textiles so you are not replacing items too soon. Since each restaurant space is unique, the design will reflect that.